While Facebook may be the one to have partnered up with Blizzard to stream its games on its platform, the company should also consider doing something with Twitter, considering what a large portion of its users identify as gamers.
In advance of the Electronic Entertainment Expo next week, Twitter revealed some stats about its audience and their relationship to video games on Monday.
In all, 65 percent of Twitter’s total audience says that they play video games, and more than half, 55 percent, say that play console games regularly. As of Q1 of this year, Twitter had 310 monthly active users, meaning it has 201.5 million gamers on its platform.
More importantly, those gamers spend money, more than gamers who aren’t currently on Twitter.
Not only do 85 percent of Twitter gamers spend money on video games, as opposed to just 76 percent of non-Twitter gamers. Twitter gamers are 1.25X as likely to spend over $100 on video games per year than non-Twitter gamers.
That translates to 30 percent of people who gamer who aren’t on Twitter spending more than $100 on games each year, compared to 38 percent of gamers.
When it comes to buying games for consoles, the number is 1.2X, with over half of Twitter gamers spending at least $100 on video games, and 42 percent of non-Twitter gamers.
Of all the gamers on Twitter, 78 percent of them researched a game or console as a result of following a an official gaming handle, and 81 of that audience already own a console and 53 percent bought one in the past 12 months. Another 40 percent said that they intend to buy a gaming console in the next year.
Of course, Twitter wants to use this information to convince video game developers to advertise on the network, so it also showed how activity spiked when both a game’s trailer, and the game itself, are released.
Facebook and Blizzard
Facebook is also stepping up its game platform through a partnership with Blizzard.
The deal will integrate Facebook Login into Blizzard’s games on PC. That means that users can sign up with their existing Facebook account, without having to create one for Battle.net, Blizzard’s digital distribution platform for its online games.
More importantly, it also means that Blizzard is incorporating Facebook’s Live API to create its own “Go Live” streaming. Through that platform, users will be able livestream their games to their Facebook timelines, allowing their friends to subscribe and be notified when new streams become available.
The partnership will also help Facebook in its efforts to become the premiere source for live stream video, where it has been battling Twitter, which bought Periscope last year.
With the type of engagement that Twitter is demostrating here, perhaps it too can enhance its live streaming game with a similar partnership with a gaming company.
(Image source: kotaku.com)