You’ve probably heard us talk about landing pages a lot around here.
There is a good reason for that.
When executed correctly, a landing page is a powerful tool that helps you gain new subscribers, sell your products, and more.
But what exactly is a landing page?
Watch our short, fun video about landing pages
Here’s our video for the definition of a landing page:
Animation by The Draw Shop
And for those of you who would prefer to read, here’s the transcript:
A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course … a landing page is the putting green that you drive the ball, or prospect, to.
Once on the green, the goal is to put the little white ball in the hole in the grass. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
The goal could be to sell a product. It could be to get email newsletter sign-ups. It could be to download an ebook. Watch a video. Sign a petition.
The variety of landing page goals is endless, but the important thing to remember is to have one goal per landing page.
One page, one goal. Nothing more.
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Learn more from the Content Marketing Glossary
We’ll feature the rest of the videos soon, but if you’d prefer not to wait, you can watch all the videos now by going directly to the Content Marketing Glossary.
If you would like to learn more about landing pages, visit these three resources:
- Landing Pages: Turn Traffic into Money
- The Savvy Marketer’s Checklist for Seductive Landing Pages
- 3 Surprising Stages of Successful Landing Pages
By the way, let us know if you have any definitions you’d like us to add to the glossary! Just drop your responses in the comments below.