How is it going with the amazing Google Chromecast? It doesn’t matter how long you are using this astonishing streaming device to stream your favorite content, as there are many re | read more
Should you create original content? Or, should you SEO optimize a page that’s already on the site? Freelance and in-house writers ask this question all the time. Their emails say, “My boss (or client) wants me to add keyphrases to this existing page. The problem is, the page isn’t very good. Will the keyphrases help? Or is better to […] The post SEO Editing vs. Copywriting for SEO appeared first on SuccessWorks.
“SEO copywriting is low-paying, demeaning work.” “SEO copywriting is synonymous with unethical projects.” “[Much of this] SEO content is written by non-native speakers.” In the words of Liz Lemon from 30 Rock, “What the what?” I was amazed to read such angry posts in a LinkedIn group. I knew SEO copy had a bad reputation in some circles. But I had […] The post [Updated]Why Do Freelance Writers Hate SEO Copywriting? appeared first on SuccessWorks.
Search engines give value to outbound links from authoritative websites. When a site considered authoritative by search engines links to yours, it enhances the authority of your site and boosts its visibility in search engine results. As you plan your […]
How many times has this happened to you: You sweat and slave over a copywriting proposal. Finally, you get an email from the client. Success! They want to work with you! And then you read, “Your copywriting rates are too high. We were planning to spend about half that amount. Can you bring your price down?” Ouch. Now, you’ve […] The post Discount Your Copywriting Rates? No Way! Try This Instead. appeared first on SuccessWorks.
A little background: a few weeks ago, I wrote “Marketing to the ‘Why’”, after which ensued an interesting conversation between myself and Arth Strout of Customer First Marketing (you can read the conversation in the comments of the post). During […]
Raise your hand if you’re feeling pressured to blog all the time. Blogging is fun when you first start out. Then, for some people, blogging starts to get old. Writer’s block sets in. You learn that your 300-word posts won’t cut it in today’s Brave New Google World, so you have to write more. Your posts go […] The post Has Blogging Become A PITA? appeared first on SuccessWorks.
Warning: this is going to sound really bad. It’s going to sound like I don’t think clients are capable of writing. There’s only a tad bit of truth in that. You see, when it comes to content marketing strategies and […]
Since our first interview with Steve Rayson in June 2015 — and only two years after he and co-directors James Blackwell and Henley Wing launched BuzzSumo — the SaaS company has grown by quantum leaps to become a leading content data and analytics platform. And it shows no signs of slowing down. Nor does Steve, for that […] The post On Viral Headlines & Bad Listicles: Interview with BuzzSumo’s Steve Rayson appeared first on SuccessWorks.
Although most of our visitors are already in business, that business has to start somewhere. In the face of today’s blogging mania, blogs have become a huge method of creating income. Whole sections of marketing are dedicated to answering the […]
Are you looking for fast, five-minute SEO copywriting fixes? Here’s a list of 23 amazing SEO writing tips that can boost site traffic, increase conversions and help you gain great Google positions. Best of all, trying a tip will take five minutes or less. Enjoy! Change a Title Is a page positioning well, but people ignore it on the search engine […] The post 23 Amazing 5-Minute SEO Copywriting Tips To Boost Site Traffic appeared first on SuccessWorks.
I was recently interviewed about SEO tactics that might be considered risky in today’s optimization atmosphere. One of the things I like about people asking me questions like that is that it gives me the chance to really think about […]
When I made the move from freelancer to starting a content development agency, the decision of which type of business to form was an easy one. I went from being a sole proprietor to being the co-owner of a limited liability corporation (LLC). Why we chose to go with an LLC had a lot to do […] The post Is it Time to Upgrade From Freelance Writer to LLC? appeared first on SuccessWorks.
Unless you rely totally on PPC for your traffic, organic search is a really big deal for the welfare of your online company. Another way of saying this is, if you don’t have an effective SEO campaign, growth will stagnate […]
Are you looking for a new way to wow your readers — and Google, too? Consider writing cornerstone content. It’s an in-depth, authoritative piece of content that answers an important question in your industry better than anyone else does. The advantage, according to Mike Allton of The Social Media Hat? “These kinds of extensive posts get exponentially more […] The post How to Write Traffic-Boosting Cornerstone Content (It’s Easier Than You Think!) appeared first on SuccessWorks.
Through the years of “how to implement SEO” posts, we’ve received our fair share of startling comments. I think one of the ones that threw me the most was along the lines of, “This post is full of useless information. […]
It’s been an interesting week for SEO…in a good way. As Jennifer Slegg reported last Wednesday, Google has increased the width of its main search results column. Granted, the news didn’t make for an earth-shattering headline, but Google’s redesign of its search engine results page (SERP) is huge news for anyone involved in digital marketing (including, of course, SEO copywriters!) Let’s explore […] The post How to Leverage Google’s New Longer Titles for SEO appeared first on SuccessWorks.
You know that stock photo picture of success, where some buff man or woman looks out over this beautiful landscape on top of a hill or mountain that was obviously hard to climb, and makes it look easy as pie […]
You’ve probably heard us talk about landing pages a lot around here. There is a good reason for that. When executed correctly, a landing page is a powerful tool that helps you gain new subscribers, sell your products, and more. But what exactly is a landing page? Watch our short, fun video about landing pages Read More… The post Landing Pages Defined in 60 Seconds [Animated Video] appeared first on Copyblogger.
When it comes to your website, if you want your readers to do something, you have to ask them – but do you know how to do it the right way? If there’s a way to direct your readers to action that works better than others, do you know what it is? How do you get […] The post 7 Call-To-Action Techniques and Examples That Work appeared first on SuccessWorks.
We have a special treat for you on Rainmaker FM this week … Music legend and entrepreneur Henry Rollins joins Brian Clark on Unemployable to discuss how his career (including his role as frontman of Black Flag) has thrived due to a DIY-producer ethic, why he formed his own publishing company, and how he became Read More… The post Rainmaker Rewind: Henry Rollins on Entrepreneurial Art appeared first on Copyblogger.
Content Curation and Syndication Gone Wrong I’ve always liked the ideas of content curation and syndication. I’ve always thought they were great ways to get your name out there and increase your perceived authority. Maybe I’m naive, but it’s always […]
What’s the single toughest secret you’ll ever learn, if you hope to blow the doors off the world of writing sales copy? For all the clever metaphors you’ll ever come up with, for all… Related posts:Why Simple Writing Works Better YARPP powered by AdBistroPowered by
“At the grave of a hero we end, not with sorrow at the inevitable loss, but with the contagion of his courage; and with a kind of desperate joy we go back to the fight.” – Oliver Wendell Holmes, Jr. Oliver Wendell Holmes, Jr. fought in the Civil War, enlisting with the Massachusetts militia during Read More… The post A Day to Be With Family and Remember appeared first on Copyblogger.
Your new sales goal: To make your prospect’s blood gush with “oxytocin.” What is oxytocin? An article in the New York Times reported on recent “neuroeconomic” research from top U.S. institutions. (Princeton and a… No related posts.
I have a love/hate relationship with a soap company. About five years ago, I stumbled across their products online. They boasted rare and unique scents and naturally-sourced ingredients. They were irresistible (to me, anyway). And their prices seemed reasonable. So, I placed an order. And that’s when my troubles began. I had to share my Read More… The post How to Implement Kinder, Gentler Marketing: 4 All-Natural Truths appeared first on Copyblogger.
To lump together the “older generation” is to include every race; every economic, religious, and political background; every level of income… you name it. Almost every marketing niche in existence somehow overlaps with the post-50 set. And it’s about to get even more diverse… No related posts.
Joanna Penn is known for being an unusually multifaceted author. Not only does she write thriller novels under the name J.F. Penn, she’s also a nonfiction writer, copywriter, teacher, and content creator … and she’s the “chief marketing officer” for her own career. And her marketing superpower? Being able to see the myriad business possibilities Read More… The post Multiple Streams of Income from Your Digital Business: Meet Joanna Penn, Creative Entrepreneur appeared first on Copyblogger.
The unflinching principle of all successfuladvertising… all marketing… all business… and all relationships… is also one of the oldest success secrets in the world. What is it? Quite simply… “Do Unto Others As You… Related posts:Why Simple Writing Works Better YARPP powered by AdBistroPowered by
Ever find yourself in a conversation with your boss or a client and she mentions implementing marketing automation? Did you understand her request, or did the conversation grind to a halt because you’re not familiar with the term? If you fall into the second category, you’re not alone. Marketing automation is a hot topic these Read More… The post Marketing Automation Defined in 60 Seconds [Animated Video] appeared first on Copyblogger.
You brainstorm to get ideas when you have none. Ideally, you do so in a group. So you can feed off each other. So you can legitimize sitting around drinking coffee. So you can get others to do all the hard thinking for you. In all those respects, group brainstorming is a good thing. But what do you do when you’re writing in isolation? Related posts:“Thank you…” YARPP powered by AdBistroPowered by
Rainmaker Digital’s Chief Content Officer Sonia Simone knows a thing or two about content marketing. Tune in to this week’s episode of Copyblogger FM as Sonia navigates the best ways to organize your time and energy so you’re able to consistently produce effective marketing materials. And be sure to check out the other great episodes Read More… The post Rainmaker Rewind: A Process for Content Marketing Success appeared first on Copyblogger.
Or maybe that title should read: “Can you judge a customer by his… computer?” You’d have to live on the moon to have missed Apple’s long running ad campaign, “I’m a Mac, I’m a… No related posts.
The better you get at writing good copy, the more clients will want access to your time. In the beginning, you’ll want to give it to them. But as time goes by, you won’t be able to. Then what happens? You’ll simply learn how to write faster. Here are a few ideas, specifically for copywriters… Related posts:Why Simple Writing Works Better YARPP powered by AdBistroPowered by
Maintaining website security is a serious matter. Knowing how you can improve your WordPress security is the difference between running a successful site and ruining your reputation or losing your business at the feet of ever-preying cybercriminals. The rise in […]
If you haven’t already signed up, click here for your free reports You’ll remember from the last post, I’m showing you guys some of the raw material for a book on six types of… No related posts.
The success of your service-based business will be built on the bedrock of how you answer this one simple question: Do I want my services to be perceived as economical — or exceptional? It seems like a no-brainer, doesn’t it? I mean, of course we want to be perceived as exceptional. But positioning your offerings Read More… The post Are You Cheap or Are You Exceptional? How to Price Your Services appeared first on Copyblogger.
Jennifer, in case you haven’t heard, is a 15-year-old Girl Scout from Dearborn, Michigan. And Girl Scouts, as I’m sure you know, have sold cookies – from the chocolate mint wafers to those puffy marshmallow things – for decades… Jennifer sold not just 10 or 100 or even 1,000 boxes of cookies, but a stunning 17,328 boxes. How did she do it? No related posts.
Does your business card proudly proclaim “Content Marketing Professional, Chief Cook, and Bottle Washer?” Now’s the time to change that to simply “Content Marketing Professional.” We often take pride in the fact that we’re in charge of every aspect of running our businesses, from doing accounting to changing the light bulbs in the office. But Read More… The post Get More Done and Boost Profits with This 3-Step Process for Hiring Help appeared first on Copyblogger.
What’s the best thing you can do during uncertain times? According to billionaire Warren Buffet and plenty of others, the thing to do when everything else is at a lull is work on yourself…. No related posts.
Tara Gentile is known for helping people grow terrific businesses — without sacrificing ethics or heart. Tara works with “idea people” — people who have an idea that they want to turn into a product, program, or service, but who may not always see themselves as business owners or marketers. She helps her audience and Read More… The post The Secret to Powerful Products that Sell: Meet Tara Gentile, Creator of ‘Quiet Power’ appeared first on Copyblogger.
These days, many business owners are interested in figuring out how they can optimize their online presence in order to increase their conversion rates and build a better brand image for a bigger audience. If this is your goal, you […]
It may be hard for some to believe, but there are plenty of online business owners that are still learning about “this SEO thing.” They’re hearing about it for the first time and wondering what it’s for. They want to […]
I have an affinity for service businesses. I love when people: Recognize that they possess specific skills that can help others Invest in training that will help them succeed Offer their expertise and problem-solving abilities in exchange for money But I don’t love when these driven individuals make a certain mistake that invites unnecessary frustrations Read More… The post How to Craft Winning Pitches for Your Service Business appeared first on Copyblogger.
Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content. (Many people do it quite effortlessly.) But if you don’t have a distinctive point of view, you’re just reporting. Feel stuck when it’s time to Read More… The post 21 Juicy Prompts that Inspire Fascinating Content appeared first on Copyblogger.
I got a note from a reader who aspires to a copywriting career and wanted to know how best to get started. You can imagine, I get that question a lot. Here was my reply… Related posts:How-To Courses YARPP powered by AdBistroPowered by
Rand Fishkin is known for founding an incredibly successful company — while keeping an unwavering commitment to his core values. You may have noticed, if you look around at the general business landscape, that a lot of successful founders are a bit cocky. They tend to overestimate the role of their own genius in their Read More… The post What It’s Really Like to Start an Ultra-Successful Company: Meet Moz’s Rand Fishkin appeared first on Copyblogger.
According to a recent study published in the “Journal of Experimental Social Psychology,” the more positive your mood, the more likely you are to forget important details… No related posts.
On May 22, 1919, a New York hotel owner named Raymond Orteig announced a prize. The Orteig Prize, as it came to be known, was the whopping sum of $25,000 (about $340,000 in 2015). It was to be given to the first allied aviators who flew nonstop from New York to Paris or vice versa. Read More… The post The Content Junkyard (and Why So Many Articles Fail) appeared first on Copyblogger.
Alex Osborn, founder of a super-successful New York ad Agency and of the Creative Education Foundation, came up with a list of brainstorming “rules” in 1963: No judgment in early stages: Collect as many… No related posts.
Want to know the secrets to writing a top-converting services page? Unlike product pages, which are all about landing the sale, service pages are different. It’s all about getting the lead. With that in mind, here are seven smart strategies for capturing leads with savvy SEO copywriting. Watch the video for all the juicy information, or check out a summary of […] The post 7 Hot Tips for Writing a Top-Converting Services Page [VIDEO] appeared first on SuccessWorks.
This week on Rainmaker Rewind, Sean Jackson, Jabez LeBret, and Mica Gadhia have a conversation about the recent acquisition of LinkedIn by Microsoft for $26.2 billion. In this up-to-the-minute episode, you’ll hear The Missing Link team share their thoughts about this announcement and what it means for you. And as always, don’t miss out on Read More… The post Rainmaker Rewind: Microsoft Just Bought LinkedIn. Here’s Everything You Need to Know appeared first on Copyblogger.
I recently gave a Skype interview on how to use stories to make sales. I’m sure you guys know, I’ve talked about this a few times in my weekly e-letter (see the sign up… Related posts:Resolutions for Copywriters YARPP powered by AdBistroPowered by
Yours truly is looking for a little programming help with this website… SEO work, PHP fixes, bug repairs, etc. Know your way around Wordpress and programming language? Take a look and see if there’s anything here you can do to help… No related posts.
I’ve gotten a few copy critiques in my day. I crave them, no matter how harsh, because that’s what makes the writing better. I’ve also given a few copy critiques, too. And I’ve discovered… No related posts.
At the heart of any successful brand is a great branding strategy, something not many new entrepreneurs are educated in. Since most advice you find online is related to improving your brand or staying consistent in your marketing efforts, it’s […]
Why does pricing our services provoke such fear and dread? Even when we’re certain that we provide an exceptional service and charge what we’re worth, we still worry that clients will view our prices as unreasonable. Of course, we don’t want to underprice our services, either. Where does this leave us? Most of the time, Read More… The post 5 Stress-Free Steps for Pricing Your Services appeared first on Copyblogger.
With a pivot and a leap, I landed back on another moving walkway ready for another full tilt run… when something went “pop” in my left leg. Like a bullet, like a hammer, like something your leg is not supposed to do… especially when you’ve got a flight to catch… but it went ahead and did it anyway. Related posts:We’ll Always Have Paris… YARPP powered by AdBistroPowered by
Debbie Hodge has a healthy dose of that crucial trait all successful entrepreneurs seem to have — adaptability. When she saw that the magazine business was tanking, she realized she needed to find a new venue for her information, so she moved her teaching online. And when she saw everyone in her space was teaching Read More… The post How to Combine Lead Magnets and Ads to Jump-start an Online Training Business appeared first on Copyblogger.
Any good copywriter also knows that when you really… really… want to make for a powerful sales pitch, digging into the small details can be your most powerful technique… Related posts:Why Simple Writing Works Better YARPP powered by AdBistroPowered by
Some people believe in a magical “secret” that will grant them anything so long as they wish hard enough. I do not believe in this. But I do know that good luck is partly a matter of perception — and it can be optimized. My friend Julie Cairns has filmed a new documentary about business, Read More… The post Cracking the Abundance Code: Sonia’s in a New Documentary! appeared first on Copyblogger.
Laura Roeder is known for putting together agile companies that put the customer first — including her current hit, Edgar, a SaaS (software as a service) product that hit a million dollars in revenue in its first year in business. She excels at “keeping it simple” — maybe because she ran ultra-successful online education companies Read More… The post 5 Lessons Learned from a SaaS Home Run appeared first on Copyblogger.
In 1977 in the Horn of Africa… a marketing test saved the world. But let’s back up just a second… No related posts.
Perhaps you’ve reached a stage in your business where you are ready to do something new. You have a story to tell or education to share, but you’d like to do more than just writing. Or, you may feel that your audience isn’t growing as quickly anymore. If you relate to any of those scenarios, Read More… The post Podcasting Defined in 60 Seconds [Animated Video] appeared first on Copyblogger.
Get a kitchen timer and put it on your desk. Set it for 33 minutes. Now start writing. Write anything. Just fill the page. If you can’t write, then sit there and stare until you… Related posts:Resolutions for Copywriters Why Simple Writing Works Better YARPP powered by AdBistroPowered by
Have you wondered why your blog post titles are falling flat, and folks aren’t taking action? Are you looking for a way to simplify your writing process? If you don’t know Henneke Duistermaat, you’re in for a treat. Henneke is the owner of Enchanting Marketing and has been featured in Forbes, Entrepreneur Magazine and Copyblogger. In fact, Copyblogger’s Brian Clark […] The post Why Incubation Time Makes You A Better Writer: Tips from Henneke Duistermaat appeared first on SuccessWorks.