Category Archives: Business

A Step-By-Step Process to Tell Compelling Stories and Improve Conversion Rates
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A Step-By-Step Process to Tell Compelling Stories and Improve Conversion Rates

I’ve noticed that there’s something that scares most marketers. We love our data. Most marketers find it fun to review their traffic, engagement, and subscriber numbers. It allows them to test new things and measure their effect. Data is logical. But when it comes to content marketing, there’s a component that doesn’t always seem logical: storytelling.  [click to continue…]
Does Keyword Research Even Matter Anymore?
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Does Keyword Research Even Matter Anymore?

Keyword research. I’m sure you’ve done it before. You probably know what it’s like to use keyword research tools and come up with lists of keywords to track and rank for. I’ve done it dozens of times myself. Why? Because it’s one of those “standard practices” that we do in SEO and online marketing. But  [click to continue…]

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